Infographic: Best Practices for CPG Marketers — How to Drive ROAS

Nielsen Catalina Solutions recently published a new study based on the findings of some 1,400 campaigns run on multiple advertising channels for more than a decade. The research shows that mobile advertising delivers the highest sales per 1,000 impressions ($26.52). All told, the report deduces,...

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Nielsen Catalina Solutions recently published a new study based on the findings of some 1,400 campaigns run on multiple advertising channels for more than a decade.

The research shows that mobile advertising delivers the highest sales per 1,000 impressions ($26.52).

All told, the report deduces, this outperforms every other channel, including digital video and even cross-media spend.

Highlighting the findings from Nielsen Catalina Solutions, Opera Mediaworks has just shared with us a new infographic focused on “How to Drive Return on Ad Spend for CPG Marketers.”

Check it out below.

infographic

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