With the rise of technologies such as location-based services and wearables, the mobile landscape is set to grow even further in 2016. Nine industry leaders from Facebook, Google, WPP, among others, share their aspirations for the rest of this year in the new infographic shared below.
Representing agencies and brands, these members of the Board of Directors for MMA, the world’s leading global non-profit trade mobile marketing association, raised issues like investments in leadership and technology, to progress in measurement and an increase in mobile-led cross-platform campaigns.
In line with these, in 2016, the MMA says it will “continue pursuing its key priorities, namely building capabilities, enhancing measurement, and sparking creative inspiration, in order to raise the bar within the mobile marketing landscape.”
![[Infographic] Aspirations for Mobile Marketing in 2016](https://mobilemarketingwatch.com/wp-content/uploads/2016/03/Infographic-Aspirations-for-Mobile-Marketing-in-2016.jpg)
