Results of a national survey of consumers commissioned by Campaigner reveal that over 37 percent of consumers were undecided about how mobile marketing emails impact them.
Only about six percent of respondents made a purchase directly from a mobile device as a result of a promotion email received on that device.
Many consumers start their holiday shopping in late November, but will retailers really be as prepared as possible when it comes to reaching consumers with their mobile marketing campaigns for the 2013 holiday season?
The survey showed that only 14.3 percent of respondents used mobile marketing emails to save money, get great deals and find unique gifts, while over 37 percent said they didn’t know whether mobile marketing emails had any more impact on their holiday purchases than regular promotional emails did.
However, Campaigner’s survey suggests that poor mobile design and overloading potential customers with emails is thwarting retailers’ success and frustrating consumers to the point of deleting mobile emails outright.
“While mobile commerce has taken off like a rocket, retailers still have a lot of work to do when it comes to developing their mobile channels,” explains E.J. McGowan, General Manager of Campaigner. “If customers can’t easily read or interact with mobile emails, retailers risk losing business. Campaigner’s responsive mobile design features help retailers create mobile-ready emails quickly and easily.”
These and other survey results were presented in a new infographic that is shared below. Check it out and see what you can learn about what it takes to target consumers and turn them into customers.
