Although content marketing has always existed, it’s no longer produced and delivered as it was in the old days.
“Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales,” today’s report reads. “It’s the delivery model that has changed — mailboxes used to be chock full of ads of every type, from sales circulars to envelopes full of coupons, while newspapers and magazines consistently ran ads for consumer products, clothing, attorneys — you name it.”
That content is now delivered digitally via search engines, email, social networks, and corporate websites.
Based on the information presented, 90% of organizations now market with content. On average, marketers spend more than 35% of their budget on content marketing today.
To learn more, check out the infographic below.