INFOGRAPHIC: 2016 Coupon Scoreboard

This week, MMW was privy to a new infographic from media tech & services company Valassis.

The graphic presents a “Coupon Scoreboard” for the Consumer Packages Goods (CPG) market, honing in on grocery and retail-focused coupon trends.

For marketers, the data presents some key takeaways, including:

  • On the retail side, coupon redemption volume is led by grocery stores, followed by mass & super centers and then drug stores
  • 66% of Millennial moms say searching for coupons or deals is the #1 task on their mobile device and 40% say they never shop without a deal
  • Coupons are the top influencer on grocery purchases
  • Print coupons are still strong, but digital couponing is rising, with 66% of consumers using paperless coupons on a mobile device or card

Want to know more? Check out the visual below.