The graphic presents a “Coupon Scoreboard” for the Consumer Packages Goods (CPG) market, honing in on grocery and retail-focused coupon trends.
For marketers, the data presents some key takeaways, including:
- On the retail side, coupon redemption volume is led by grocery stores, followed by mass & super centers and then drug stores
- 66% of Millennial moms say searching for coupons or deals is the #1 task on their mobile device and 40% say they never shop without a deal
- Coupons are the top influencer on grocery purchases
- Print coupons are still strong, but digital couponing is rising, with 66% of consumers using paperless coupons on a mobile device or card
Want to know more? Check out the visual below.