A new infographic from the team at Sparked highlights key ways marketers can make the most of mobile during the holidays.
The graphic includes tips and trends compiled by the customer engagement tech provider.
Among the tidbits contained in the visual are:
- Shoppers are nearly three times as likely to purchase a product while browsing on their tablet than on their phone
- 88 percent of shoppers check prices online before purchasing in-store
- One third of shoppers check product reviews and competitor pricing while in-store
- Mobile retail sales are projected to increase by nearly 64 percent this year
To learn more, check out the infographic below.