MMW learned Monday that Thunder — a leading Creative Management Platform (CMP) — has appointed seasoned digital advertising sales executive John Huffman as Sales Director.
In his new role, Huffman will be based in Dallas, covering Texas and surrounding states in response to strong market demand for Thunder’s innovative solutions.
Huffman brings over 20 years of experience in digital media sales, maximizing revenue and margin growth for major players in the space, including Adobe, Quantcast, Rocket Fuel and Yahoo!.
At Adobe, he grew his business sector from zero clients to over $4 million in revenue within 18 months. During his eight years at Yahoo!, he beat his quota 18 consecutive quarters and was consistently one of the top 5 revenue performers at the company — leading one customer to spend more than $44 million annually.
“I was immediately impressed with Thunder’s offering,” said Huffman. “The company is at the forefront of programmatic creative technology, offering incredible revenue building opportunities for advertisers and agencies. Today’s marketers need a fast, scalable way to cut through the noise and reach consumers with highly personalized messages across channels. Thunder is enabling them to do that in a way that’s never been possible before.”
“We are thrilled to have John on board,” said Victor Wong, CEO of Thunder. “John’s deep data expertise, long-standing industry relationships and proven track record of expanding territories and increasing revenue will be immensely valuable as Thunder continues its rapid growth.”