Increasing Marketo Value and ROI the Impetus for New Partnerships

Oktopost, a B2B social media management and employee advocacy platform, announced this week that it is partnering with leading Marketo Digital Service Partners – Hileman, Digital Pi, Kapturall, Position2 and Marvel Marketers – to enable additional services to Marketo customers.

Based on the Oktopost-Marketo native integration, Marketo Digital Service Partners will be able to enhance the value of Marketo’s Engagement Platform by uncovering a whole new set of social activity data, for higher value and increased ROI.

“I speak for everyone here at Oktopost when I say that we are truly excited to start new relationships with key Marketo Digital Service Partners,” says Oktopost CEO Daniel Kushner. “The Oktopost Social Data will enable our ‘Marketo Digital Service Partners’ to improve lead data sets. For the first time, Marketo Digital Service Partners will be able to accurately attribute lead sources and enable businesses to personalize the content based on prospects psychographics from social media. I have full confidence that the Oktopost – Marketo Digital Service Partners will greatly increase the value and ROI of Marketo’s Engagement Platform.”

“We work closely with our LaunchPoint partners and Digital Service Partners to continuously create more value within the Marketo Engagement Platform,” says Shai Alfandary, VP Business Development at Marketo. “The new partnerships between Oktopost and our leading Digital Service Partners enable our users to take Marketo to even greater heights. With the trove of social data Oktopost is able to provide, our customers can exponentially increase the value and ROI they are attaining from the Marketo Engagement Platform.”

We’re told that the Marketo and Oktopost platforms, known for their data-driven focus on marketing, work together to bring customers into the era of the Engagement Economy. With this new trove of social lead data, Marketo users will be able to exponentially increase the capabilities of their existing Marketo instance.