Want to incentivize your mobile ads? If so, you’d better be looking in the direction of mobile games because those are the best places to add some incentives to your ads.
Since the birth of iOS and Android, mobile-focused start-ups such as Kiip, SessionM and others have been profitable by way of their creation of an advertising model built on incentivizing consumers with game credits, points on credit cards, or brand samples in exchange for consuming mobile ads or brand content.
“It is an interesting concept that diverges from traditional digital display advertising tactics, but with Facebook, Google and Twitter grabbing an ever-more dominant share of the mobile ad landscape, rewards-based mobile ads are tremendous equalizers for the ‘little guys’ in the game,” recently observed Kevin Cosenza of NativeMobile.
SessionM CEO Lars Albright insists that SessionM’s rewards-based model is exactly what today’s market demands. “What’s really resonating is direct relationships with consumers,” Albright explains.
Last month, SessionM announced a partnership with Punchcard, a shopping app that rewards consumers for completing in-store purchases at over 15 million locations. Consumers who use the Punchcard app will receive mPOINTS (mobile points), SessionM’s mobile loyalty point system, each time they make a purchase at a local business and take a photo of the receipt with the Punchcard app.
If you’re not a fan of free apps and games with incentivized ads, you’re out of luck. According to some industry analysts, the day is fast approaching when 95% of all mobile apps will be free, but heavily ad supported.
