All told, it was a success.
That’s what we can report in the wake of last week’s first ever programmatic marketing conference.
iClick Interactive Asia, an integrated advertising technology company based in Hong Kong, organized the first industry conference on programmatic marketing in the territory.
“The conference examined and discussed industry best practices in programmatic marketing and digital advertising trends,” a provided statement reads.
More than 500 publishers, advertisers, marketers and agency executives attended the event. Headline speakers at the conference included senior executives from major publishers like Baidu, Tencent and Google.
The CEO of iClick, Sammy Hsieh, said during the conference that digital channels “have become the primary information source for advertisers’ target audience. It is notable that the trend of advertising is moving away from traditional forms and the effectiveness of reaching consumers through digital channels has been increasing.”
For a complete conference summary, click here.