A new report from Juniper Research estimates mobile gaming revenue will grow to $11B in 2015 on the strength of in-game micro-payments and Apple’s in-app billing mechanism.
Reaching $11B would put revenues at nearly double what it was last year, with juniper also estimating in-game purchases will overtake the traditional pay-per-download model as the primary source of monetizing mobile games by 2013. The only real downside covered in the report was the ever-increasing problem of discovery in-terms of simply having too many apps in too many app stores.
“Discoverability can be a ‘chicken and egg’ problem: high downloads lead to prominence, but achieving a high number of downloads is largely dependent on already being prominent,” said Daniel Ashdown, the report’s author. “Consequently, a small minority of games achieve very high downloads, whilst the vast majority achieve very small download figures.”
While it remains an obvious concern, app-discovery is a problem that’s being worked on by several third-party startups and the companies behind the leading smartphones platform themselves — namely Apple and Google. A major takeaway from the report is that mobile gaming will be an important driver to the future adoption of micro-payments — especially in relation to consumer comfortability with paying via mobile devices. When micro-payments are as ubiquitous as SMS is today, the opportunities are unlimited.