The Importance of a Social Media Presence for a Business

Social Media News: ValueWalk, a news site which releases worldwide news on business has recently posted a blog that details why having a strong social media presence is essential for businesses in 2017. There are various social media platforms used frequently by businesses, for example, Facebook, YouTube, Pinterest and Twitter. It has been said that social media is an incredible marketing tool as it is easily accessible from mobile devices and brings people together.

The blog lists three main reasons why every business should have a strong social media presence:

Cost-effective Marketing Solution – Social media is a great way for businesses to reach out to their potential customers. Other forms of marketing, such as appearing on a television advert can be extremely expensive – therefore showing social media is a cost-effective way to reach potential customers/clients.

Enhanced User Interaction – Social media makes it easier for a business-person to respond to any question and complaints from their customers or clients. This will build the businesses brand awareness and also be seen in a positive light.

Enhanced Networking and Learning – This is most commonly used on the social platform, LinkedIn. This allows a business-person to grow their own personal network by connection with a variety of users with similar interests.

A spokesperson from a Lancashire based digital marketing agency, Ranking Solutions, was incredibly keen to comment saying, “We were delighted when this blog was posted on ValueWalk, we regularly keep up to date on their blogs to see what is happening in the business world. It is now more important than ever for businesses to be on social media, this is because it builds your brand and can eventually get you sales. If you’re looking for a professional digital marketing company to handle your social media accounts, or any of digital marketing techniques like SEO and PPC, then please get in touch. We’re happy to help you.”

About Ranking Solutions
Ranking Solutions is a digital marketing company at the forefront of the internet marketing sector, offering a plethora of online marketing service to enable all businesses, regardless of size and sector to succeed online.

To find out more information on what they offer please visit their site at