Impact Radius, a provider of digital marketing and performance marketing solutions, officially announced ahead of the weekend the launch of Media Partner Discovery, an innovative technology that “gives agencies and affiliate marketers the capability of identifying strategic media partners from a database of 800,000 affiliate websites from across the globe.”
According to the official word on the unveiling, today’s world of publishing is vastly different than it has ever been, and identifying targeted partners is extremely arduous and time consuming.
Media Partner Discovery taps into the challenge that leading brands and agencies continually face when finding new distribution opportunities and provides a solution that identifies incremental growth opportunities.
Currently, there is no other network or SaaS platform in the industry that provides the data offered by Media Partner Discovery. Media Partner Discovery, tracks every corner of the web to find viable media partners, create recruitment lists and keep track of the status of partnership opportunities in real-time. As a result, marketers can do hours, if not days worth of research, in just a few, simple clicks with Media Partner Discovery, the company says.
“We’re thrilled to announce the launch of Media Partner Discovery for our clients,” said Van Chappell, Marketplace Product Manager at Impact Radius. “Advertisers always strive to identify new partnership opportunities and Media Partner Discovery delivers an integrated solution that provides strategic ROI for our clients. Our industry is evolving at a rapid pace, and so should our offerings. This new tool gives our clients the opportunity to stay competitive, and be at the forefront of new partnerships that reach consumers in the most targeted, revolutionary way. “