imeem, a popular social music service, today announced the launch of a mobile advertising platform that offers brands new opportunities to connect with mobile consumers through imeem for Android, imeem’s social music application for the Android mobile platform.
Kia Motors America (KMA) is the first brand advertiser to leverage imeem’s new platform, using it to promote the Kia Soul, an all-new compact SUV launching next spring in the U.S.
As part of a cross-platform advertising campaign, Kia Soul will have a branded display presence across the imeem for Android user interface, as well as a featured Kia Soul-branded Internet radio station on the application. In addition to its mobile advertising program, Kia Motors will have a presence on the imeem.com service through a profile and display advertising on media streaming pages throughout the site.
Today, imeem also released a new version of imeem for Android with several new “recommendation features.” imeem for Android is already among the ten most-downloaded apps in the Android Market, and is currently the number one music-streaming application.
New features in the upgraded version, available now through the Android Market, include:
— Location-based streaming stations featuring the most popular music in the user’s city
— Detailed artist bios
— Artist recommendations to help fans discover similar artists to the ones they already listen to
— An all-new seasonal station featuring popular holiday music
More information about imeem for Android is available at http://www.imeem.com/mobile.