Image is Everything in Marketing and PhotoShelter Gets It

Image is Everything in Marketing and PhotoShelter Gets ItOn Monday, MMW was briefed by the team at PhotoShelter on the debut of Libris, a new offering from the company that aims to bring image asset management to businesses.

With more than 70% of B2B marketers creating more content this year and over 27 million pieces of content being shared each day, PhotoShelter says businesses of all sizes must now communicate with images on a daily basis, “but many are struggling to effectively manage and capitalize on their image assets.”

Organizations, the firm says, need to work faster and smarter to meet escalating content marketing needs, yet finding images, reconciling control and access, securing rights, and safeguarding assets is a growing challenge.

You guessed it. That’s where Libris comes in.

To address this problem, PhotoShelter launched Libris as an affordable, feature-rich system designed to “empower organizations” to efficiently and securely organize, manage, access and collaborate with their visual assets.

“PhotoShelter’s Libris lets us easily maintain and organize a high-volume image library, while giving us the power to fulfill photo requests on-the-fly from every department within the Ravens organization,” said Erin Herbert, Digital Media Coordinator of the Baltimore Ravens. “We can get photos uploaded right from the game and send them to the internal teams that need them, securely and in real-time.”

All told, PhotoShelter seems to have its finger on the pulse of the image-hungry business world. To learn more about Libris, check it out here.