IGA, a division of Universal Music Group, has announced Kyte (www.kyte.com)-powered iPhone and iPod touch applications for IGA artists
You can smell the ad revenue opportunities, can’t you?
The All American Rejects, Keri Hilson, Lady Gaga, and The Pussycat Dolls are all among the top talent featured in this endeavor.
So how does it all work?
IGA artists can use Kyte to produce authentic, raw video content every day, which keeps fans coming back again and again to see what’s new and interact with each other.
In case you’re wondering, the applications are available on the Apple App Store. In addition to artist-produced video content, the applications include “custom branding, mobile advertising, m-commerce links for purchasing artist catalogues and merchandise, an RSS reader for up to the minute artist news alerts, and interactive user engagement features, such as the ability to chat with other fans, comment and rate shows, and share content with friends.”
As we’ve seen with mobile marketing cutbacks elsewhere, the short-term for this industry will be heavily reliant upon piggybacking. In other words, we’re bound to see a larger influx of mobile marketing campaigns that are tied to top names, big companies, and other headliners.