IDC Says Asian Market Demanding More Touch-Enabled Notebooks

According to the IDC, touch-enabled notebooks are in demand with 82% of respondents to IDC ‘s most recent Asia/Pacific’s end user survey. As a result, this preference may provide direction for the marketplace as it clearly indicates the purchasing preferences of a growing segment of the Asian community. The annual survey, which studies end user …   Read More

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IDC Says Asian Market Demanding More Touch-Enabled NotebooksAccording to the IDC, touch-enabled notebooks are in demand with 82% of respondents to IDC ‘s most recent Asia/Pacific’s end user survey.

As a result, this preference may provide direction for the marketplace as it clearly indicates the purchasing preferences of a growing segment of the Asian community.

The annual survey, which studies end user behavior and usage on client devices, shows that the usage explosion of smartphones and tablets, where touch screen is a prominent feature, is a key driver of taking these screens to the personal computer.

Similarly, the study found that the majority of PC users today, even in emerging markets, own a smartphone, especially for 26-35 year-olds (87%).

However, from the survey that covered Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore, South Korea, and Taiwan, IDC finds that only 6% of all notebooks are shipping with touch screens in 1H13 for these nine countries.

“It’s ironic that as PC market growth continues to go south, customers’ need for for touch-enabled screens isn’t being met yet,” says Handoko Andi, Research Manager for Client Devices at IDC Asia/Pacific.

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