IDC: 2014 Will Be The Year of Data Driven Marketing and Sales

IDC 2014 Will Be The Year of Data Driven Marketing and SalesIssuing its third report in so many days, International Data Corporation announced today that it expects ICT spending growth in the Asia/Pacific (excluding Japan) region to be 6.6% this year.

In 2014, even greater accelerated growth of 8.7% is projected.

Not withstanding the fact that the growth outlook for overall ICT spending of the region in 2013 is slightly lower than what IDC anticipated in last year’s Predictions, “IDC expects the region to rebound in 2014, driven by large markets like China and emerging markets like India and Indonesia.”

“The nature of spending has changed significantly. Smartphones continue their grip on overall IT spending in the region. Smartphones will account for more than 35% of overall IT (which excludes telecom services) spending in 2013 and IDC expects they will account for nearly 40% by 2017,” says Claus Mortensen, Principal for Emerging Technology Research, IDC Asia/Pacific.

We’re told that more insights will be revealed in a forthcoming report, “IDC Asia/Pacific (excluding Japan) ICT 2014 Top 10 Predictions.”