On Thursday, IBM announced its intent to acquire Resource/Ammirati — a US-based digital marketing and creative agency.
The objective of the move, we’re told, is to combine the companies’ strategic, creative and technology talents to address rising demand from businesses seeking to “reinvent themselves for the digital economy and provide differentiated experiences to their customers.”
This is IBM’s first acquisition of a digital marketing creative agency and adds to IBM’s global, leading design and digital experience capabilities.
The deal is projected to close in the first quarter of 2016, with regulatory approvals likely.
Financial terms of the deal were not shared with MMW as of this writing.
“Resource/Ammirati has built its own stellar brand and reputation on a long, distinguished record of advancing leading brands in every industry,” says Paul Papas, Global Leader of IBM Interactive Experience. “That portfolio of work and proven expertise is a perfect complement to the experience design capabilities of iX — where we bring clients a distinct fusion of industry insight, design thinking and end-to-end digital transformation, from the experience of the individual to the core processes of the client’s enterprise.”