Iamota Launches “Impact,” a Web 2.0-Style On-Demand Mobile Service

Iamota ImpactMobile application service provider Iamota has announced the official launch of what they are calling “Iamota Impact,” a service that enables retailers and other businesses to efficiently create effective mobile marketing campaigns.

With varying rates attributed to different service levels, Iamota Impact allows retailers to create an account through their web site. In order to “meet the evolving needs of brands of all sizes as they adopt the mobile channel,” Iamota Impact is initially offering three incremental levels of mobile services – Starter, Growth and Professional. Starting at $49.99 per month, per mobile service, retailers can interact with and sell to the many mobile consumers they will have access to through the service.

Upon announcement, the service was dubbed “a single interface to power mobile marketing, messaging, social networking, location-based services, content delivery and payment certified by top tier mobile service providers.” Currently, Iamota Impact works with mobile phone users on the Alltel, AT&T, Boost, Sprint, T-Mobile, Verizon and Virgin Mobile wireless telecommunications networks.

According to Pete Smyth, president, CEO and founder of Iamota, this service enables retailers to send opt-in text messages with brand information, coupons, contests and other content. The option even exists to poll consumers about issues, products, and services of direct relevance or importance to them. Retailers also can create custom mobile applications with web-based campaign creation and management tools on the Iamota site.

“Iamota impact is a solution,” says Smyth, “that brings the mobile channel to brands in a self-serve, user-driven way. We handle the complexity within the mobile channel on behalf of our customers to ensure speed-to-market at lower costs.”

Just over a month ago eMarketer reported the mobile marketing and advertising industry earned $2.7 billion in revenue in 2007. That figure is expected to double in 2008. By 2011 revenue is forecasted to reach $16.2 billion. The growing number of retailers participating in mobile marketing will likely continue to drive those figures to new heights.

To learn more about Iamota Impact, visit www.iamotaimpact.com.