iAds Already Paying Off: One Developer Earns $1,400 In Revenue In One Day

Mashable is reporting that one developer using iAds has already generated over $1,400 in revenue for his free iPhone 4 app.  Jason Ting, who’s app was just approved for the App Store yesterday, showed decent sales for the paid version, but revenue generated from the...

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Mashable is reporting that one developer using iAds has already generated over $1,400 in revenue for his free iPhone 4 app.  Jason Ting, who’s app was just approved for the App Store yesterday, showed decent sales for the paid version, but revenue generated from the free version is what was truly impressive.

The app, which turns the flash on iPhone 4 devices into an LED flashlight, generated $1,372.20 in revenue on Day One alone, with an eCPM (effective cost per thousand) at a staggering $147.55.  The iAds served through the app — which was downloaded roughly 9,000 times — generated 26,651 requests, 9,300 impressions and a CTR of 11.8%.

Ting said most of the ads being served were from Dove and Nissan, which likely had huge introductory media buys.  Though the novelty of iAds likely has something to do with it, with users quick to click on the ad to see what the all the hype is about, it’s still impressive nonetheless.  “I have a feeling that people are still enjoying the novelty of iAds,” said Ting, “so I’m not sure if the high CTR percentage will stay up.  But since the eCPM is calculated from a combination of impressions and clicks, I think there will be a decent stream just from the users who use the app but don’t necessarily click the ad.”

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