Ahead of the weekend, the Interactive Advertising Bureau (IAB) announced the appointment of Joe Laszlo to the role of Vice President of Industry Initiatives.
According to a statement to the media, Laszlo is well-suited for the job at hand.
Over the past four years, Laszlo has served as Senior Director of the IAB Mobile Marketing Center of Excellence, playing a key part in furthering the organization’s mission to grow the mobile advertising arena.
In his new Industry Initiatives position, he will take on a broader role to supervise the work and output of the majority of the IAB committees and councils.
“Joe’s contributions to the Mobile Center have had a positive impact on the mobile landscape as a whole,” says Anna Bager, Senior Vice President and General Manager for Mobile and Video at the IAB. “His deep insights into the digital ecosystem and intricate knowledge of the issues that we face as an industry are sure to prove even more valuable in this new role.”