IAB Spotlights The Top Mobile Shopping Savvy U.S. Cities

The Interactive Advertising Bureau (IAB) has published a new report that unveils the first-ever ranking of the most mobile shopping savvy cities in the U.S.

When it comes to being adept, able and prone to shop on mobile devices, IAB says, “Space City” consumers nabbed Houston the highest spot on the list, followed by New York and Atlanta.

The rankings were determined by looking at the mobile shopping audience today along with the distribution of mobile-savvy shoppers across major U.S. cities. The research used to determine the list refers to “mobile shopping” to mean both completing purchases via a phone or tablet and using a phone or tablet to research or shop for products that are later purchased in physical retail locations or online.

All told, the complete “2011 IAB U.S. Mobile Shopping Savvy Cities Index” is as follows:

  1. Houston
  2. New York
  3. Atlanta
  4. Los Angeles
  5. Dallas/Ft. Worth
  6. Tampa/St. Petersburg
  7. Chicago
  8. Philadelphia
  9. Washington, D.C.
  10. Seattle/Tacoma
  11. San Francisco/Bay Area
  12. Boston
  13. Detroit
  14. Minneapolis/St. Paul
  15. Phoenix

“Early data this holiday season already indicated the growing importance of mobile as a shopping tool,” says Joe Laszlo, Deputy Director, IAB Mobile Marketing Center of Excellence. “Identifying mobile shoppers and delivering relevant messages to consumers as they are in shopping mode represents a key opportunity for marketers. That’s why we took this study one step further — pinpointing cities where advertisers would need to quickly embrace mobile strategies as a part of their overall plans to attract shoppers, both during the holiday season and throughout the year.”