IAB Reveals Mobile’s Latest Milestone

IAB Reveals Mobile's Latest MilestoneAccording to a new report published Monday, internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013.

The Interactive Advertising Bureau briefed MMW today on their latest report, which was compiled in concert with PwC US.

The aforementioned growth represents an uptick of 15 percent over the record-setting revenues of $9.26 billion reported in Q3 2012.

Additionally, it marks a 4.2 percent rise from the second quarter of 2013, which came in at $10.26 billion.

“These figures reflect marketers’ trust in interactive to deliver,” says Randall Rothenberg, CEO of IAB. “It is indicative of the digital age in which we live, and within which advertisers need to effectively reach targeted audiences wherever they are consuming information or entertainment — often on several screens at once.”

“Continuous growth has been a hallmark of the digital advertising space for several years now, and these numbers support the fact that interactive has become crucial to the marketing mix,” added Sherrill Mane, Senior Vice President of Research, Analytics & Measurement at IAB.

To learn more or to access the full report, click here.