IAB Report Shows Video and Mobile Growth in Online Advertising Down Under

According to CMO.com, the latest IAB report on Australia’s online advertising expenditure shows that video and mobile advertising both experienced double-digit growth in the first three months of the year and is worth $1.15bn, a 5% increase year-on-year. In Q1, video advertising had a 79% year-on-year growth to $77 million while mobile advertising had a …   Read More

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IAB Report Shows Video and Mobile Growth in Online Advertising Down UnderAccording to CMO.com, the latest IAB report on Australia’s online advertising expenditure shows that video and mobile advertising both experienced double-digit growth in the first three months of the year and is worth $1.15bn, a 5% increase year-on-year.

In Q1, video advertising had a 79% year-on-year growth to $77 million while mobile advertising had a 13.5% year-on-year growth to $230 million.

Phone-based advertising rose 20% between Q1 2014 and Q1 2015; one in three general display dollars was spent on mobile display and general display advertising reported its thirteenth consecutive year-on-year increase accounting for 34% of online advertising spend (worth $388 million).

Mobile advertising expenditure now makes up 20.1% of total online expenditure, rising from 17.4%.

IAB Australia’s CEO, Alice Manners, says that it’s clear the industry is heavily investing in video content as consumers’ desire to access content across a range of screens grows.

She expects to see this continue to translate into ongoing growth in video ad spend in Australia and in every other major market worldwide.

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