IAB Releases 2018 Digital Content NewFronts Calendar

Ahead of the weekend, the Interactive Advertising Bureau (IAB) released the preliminary schedule for the 2018 Digital Content NewFronts, showcasing the latest in original digital video programming from some of the biggest names in entertainment, news, and information, as well as new leading-edge content creators.

Scheduled for April 30-May 4, 2018 in New York City, the week of presentations will highlight innovative storytelling that taps into sight, sound, and motion, providing advertisers with unparalleled opportunities to connect with today’s audiences.

IAB will serve as operator of the NewFronts, handling event logistics and marketing.

The New York City event will feature the NewFronts’ co-founders—DigitasLBi, Google/YouTube, Hulu, and Oath—alongside BBC News, Condé Nast, Disney Digital Network, ESPN, Fusion Media Group, Group Nine Media, Jukin Media, Meredith, The New York Times, Refinery29, Studio71, and Twitter.

To review the 2018 Preliminary NewFronts New York City Schedule, click here.