Ahead of the weekend, the Interactive Advertising Bureau announced that AdLarge, Authentic (formerly Podtrac), CBS RADIO’s Play.it, ESPN, HowStuffWorks, Midroll, NPR, Panoply, PodcastOne, Time Inc., WNYC Studios, and Wondery have joined the line-up for the 2016 IAB Podcast Upfront.
All told, this effectively doubles the number of presentations from last year’s inaugural event.
This one-day marketplace for marketers and media buyers will be held on September 7 in New York City.
According to the IAB, the event is designed to showcase the latest in digital audio programming from these podcast innovators.
Invited advertiser and media agency executives will look at new original content in a series of 20-minute presentations that will spotlight a range of marketing opportunities in one of the fastest-growing digital formats.
“Consumer interest in podcasts continues to grow and the format offers the type of highly engaged, loyal audiences that advertisers crave,” said Anna Bager, Senior Vice President and General Manager of Mobile and Video at IAB. “Last year’s first-ever IAB Podcast Upfront was a half-day showcase that drew an enthusiastic audience of marketers and media buyers – and the expansion of the 2016 event to a full-day of presentations is a testament to the tremendous interest among marketers to tap into podcasts’ unique advertising proposition.”