IAB Outs 2016 MIXX Awards Shortlist

IAB1The Interactive Advertising Bureau has just revealed the shortlist for the 12th annual IAB MIXX Awards “exemplifying what works today and what is coming tomorrow on interactive screens.”

Matt Murphy, Partner and Executive Creative Director of 72andSunny, is serving as the chair for the 2016 IAB MIXX Awards, a provided statement reads.

Winners from this group of finalists will be chosen by a cross-industry panel of 32 judges including renowned ad creatives, blue-chip brand marketers, and top publishers.

“This shortlist embodies the finest in digital advertising that combines unbridled imagination with technology and data,” said Murphy. “All of us on the judging panel will have our work cut out for us as we review this year’s nominees and debate their merits in order to determine which ultimately take home IAB MIXX Awards.”

“The IAB MIXX Awards honors those who innovate in our industry and redefine creativity,” said David Doty, Executive Vice President and CMO of the IAB. “We salute all the work that has made it onto the shortlist, which exemplifies the boundary-breaking dynamism that digital must deliver to consumers on a multiplicity of screens.”

To review the shortlist in full, click here.