IAB: Internet Ad Revenues Reach Historic High

Internet ad revenue has reached an all-time high. That’s according to the IAB Internet Advertising Revenue Report for the full-year 2011, which reveals that revenues touched landmark high of $31 billion.

That milestone represents a 22 percent increase over 2010’s full-year number, IAB says, which itself had been a record-breaker at $26 billion.

The Interactive Advertising Bureau also revealed today that fourth quarter revenues for 2011 hit a best-ever at $9 billion.

Other highlights of the IAB report include:

  • Mobile experienced the fastest growth of all categories — triple-digit growth year-over-year — up 149 percent to $1.6 billion in full-year 2011 from $0.6 billion in 2010.
  • Search revenues in 2011 totaled $14.8 billion, up almost 27 percent from $11.7 billion in 2010.
  • Display-related advertising revenues in 2011 totaled $11.1 billion or 35 percent of 2011 revenues, up 15 percent from $9.6 billion in 2010.

“This historic moment, with an especially impressive achievement in mobile, is indicative of an increased awareness from advertisers that they need to reach consumers where they are spending their time–in digital media,” says IAB CEO Randall Rothenberg. “Pushing past the $30 billion barrier, the interactive advertising industry confirms its central place in media. Across search, display, digital video, digital provides a wealth of opportunity for brands and consumers. With the proliferation of smartphones and tablets, it is likely that the tremendous growth in mobile will continue as these screens become even more crucial to the marketing mix.”