Ahead of the weekend, Huawei Consumer Business Group (BG) and Leica Camera announced the start of a strategic partnership with potential “long-term” consequences for the smartphone industry.
As a result of the coupling, both technology and photography brands are combining their “shared ethos” in a long-term commitment to create a powerhouse in the reinvention of smartphone photography.
Richard Yu, CEO of the Huawei Consumer BG, is optimistic about the partnership.
“We choose our partners carefully, and with this extraordinary collaboration we are offering our wide customer base and consumers the best elements of two expert brands in harmony: combining innovation and design, enhancing the user experience and continuing to inspire amazing advancement in human technology through exceptional premium imaging quality,” Yu says.
For now, few other details have been shared. But more info has been promised “as the partnership continues.”
