If you’re not familiar with these two conferences, you should be. After all, they are the most popular events that the Hospitality Sales & Marketing Association International puts on during the year and are in high demand.
Every year, thousands of marketers from all over the world convene on these conferences to learn about what’s new in the world of marketing strategy and revenue optimization.
According to HSMAI executive vice president, Fran Brasseux, about the Digital Marketing Strategy Conference (which is planned for February 24th in New York City),“It’s an event that brings together key decision makers, industry leaders and thought leaders. The sessions delve deep into topics of concern to those in hospitality marketing.”
The vice president of Destinations Hotels & Resorts Maureen Callahan says, “This is an incredibly valuable conference and becomes more and more so every year. It is all things digital now. Having an inherent understanding of trends in the industry and being able to network with peers and thought leaders allows us to gain new insights to take back to our owners/investors and our property teams. It is absolutely invaluable.”
About the ROC (planned on June 15th in Austin, TX), Robert A. Gilbert, the president of HSMAI, says, “Our goal each year with the Revenue Optimization Conference is to engage executives in discussions about the latest trends and best practices in the discipline and provide solutions and strategies for the future.”
