HP to Challenge Apple Watch, Reports Suggest

HP to Challenge Apple Watch, Reports SuggestAccording to a report from MAW, a new association by HP with the world’s fifth largest watch maker “could deliver a smartwatch that is more responsive and less intrusive.”

HP Inc., it seems, is expanding its “Engineered by HP” program through a collaboration with Titan.

For HP, the goal, we’re told, “to infuse technology seamlessly into the way consumers live.”

“Engineered by HP is reinventing the experience consumers have with everyday accessories by making existing objects smarter through innovative materials, design and technology, to keep people connected to the way they live today,” said Sridhar Solur, General Manager of Wearables and Smart Platforms at HP.

Titan, a joint venture of the Tata Group and the Tamil Nadu Industrial Development Corporation, sells more than 15 million pieces annually in 32 countries around the world.

“Building upon successful fashion and design relationships with Movado and Michael Bastian, Engineered by HP provides brands custom-crafted innovation, enabling them to create styles that offer a new era of access and connectivity for their customers,” noted HP’s announcement.

MAW says that HP is currently working with additional designers and fashion brands that will be announced over the coming months.