How to Harness The Marketing Power of Facebook Shares

Accelerating an already busy week of new infographics aimed at helping marketers improve their reach on social media’s biggest channels, Facebook marketing expert Mari Smith is now offering up 14 ways to “boost your content’s visibility and viral sharing on Facebook” through a new infographic produced with some help from the folks at ShortStack.

So what’s the biggest impediment to generating shares and getting thousands of potential customers looking at your content across various channels, the most valuable of which is mobile? According to the experts behind the infographic, getting your Facebook content shared requires more than just posting a link or an image. Facebook shares don’t happen by themselves.

Here are several friendly tips that Smith was kind enough to “share.”