Last year, more than 100 million customers spent $5.5 billion at small businesses across the country on the Saturday after Thanksgiving – a day we’ve now come to know as “Small Business Saturday.”
But what we’ve seen in the past may be nothing compared to what’s in store this year.
According to a blog entry posted Monday by PayAnywhere – one of the nation’s leading mobile payments solutions providers – consumer awareness of Small Business Saturday has grown by more than 60 percent since it was conceived in 2010.
With these numbers in mind, PayAnywhere served up a helpful bounty of tips for small businesses to ensure proper preparedness before the big day. To check out the tips in question, visit the PayAnywhere blog here.
“This year’s Small Business Saturday will be bigger than ever,” the company advises. “Start planning now so you don’t miss out!”
Planning is, without question, pivotal for businesses looking to capitalize on the forthcoming holiday retail rush. And now more the ever, having a digital marketing strategy is vitally important.
To that end, the team at ReachLocal produced a helpful infographic (which is shared below) that illustrates why online marketing can’t be ignored or under-utilized by small businesses today.