How Marketing Tech Investments Will Change Next Year

Marketing technology has not exactly been on the back burner this year, but it will only increase in importance over the year to come, says a new report from eMarketer. Said tech will also become much more customer-satisfaction oriented, with more and more resources geared toward helping companies retain the customers they already have. Companies …   Read More

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How Marketing Tech Investments Will Change Next YearMarketing technology has not exactly been on the back burner this year, but it will only increase in importance over the year to come, says a new report from eMarketer.

Said tech will also become much more customer-satisfaction oriented, with more and more resources geared toward helping companies retain the customers they already have. Companies investing in these kinds of technologies cite customer satisfaction as the primary reason for pushing more money toward new marketing tech, quickly followed by customer retention.

They were also concerned with investing in tools that would lower the amount of money that needed to be invested in marketing efforts, while simultaneously increasing return on investment. Still, more are concerned with how technologies can be integrated, not just in buying new technology to replace the old. This, as it turns out, is a major concern as companies decide whether or not to invest in new technology. The last thing they want to do is not be able to benefit from the technology they have already purchased because it does not mesh well with the new tech.

Other likely 2015 concerns will include how safe data is and how accurate the marketing tech is.

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