How is Social Data Influencing B2B Sellers and Buyers?

Social data, once a consumer-marketing phenomenon, is now a mainstay of B2B. Today, social data symbiotically guides the spending of B2B sellers and buyers alike. According to a new infographic from Leadspace: 80% of sellers use social data to create prospect lists. 80% of buyers use social data to inform their buying decisions. Socially-validated, nurtured …   Read More

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How is Social Data Influening B2B Sells and BuyersSocial data, once a consumer-marketing phenomenon, is now a mainstay of B2B.

Today, social data symbiotically guides the spending of B2B sellers and buyers alike. According to a new infographic from Leadspace:

  • 80% of sellers use social data to create prospect lists.
  • 80% of buyers use social data to inform their buying decisions.
  • Socially-validated, nurtured leads buy almost 50% more.

Want to learn more? Check out the newest infographic from Leadspace shared with MMW below.

Leadspace Infographic

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