Social data, once a consumer-marketing phenomenon, is now a mainstay of B2B.
Today, social data symbiotically guides the spending of B2B sellers and buyers alike. According to a new infographic from Leadspace:
- 80% of sellers use social data to create prospect lists.
- 80% of buyers use social data to inform their buying decisions.
- Socially-validated, nurtured leads buy almost 50% more.
Want to learn more? Check out the newest infographic from Leadspace shared with MMW below.