Is it really possible to roll out an effective marketing piece through Vine, Twitter’s video service designed to create 6-second clips?
Based on the rapidly growing number of exceptional examples, it is definitely possible.
Vine has “become the muse of marketers looking to reach people through imaginative messaging,” says Jennifer Van Grove of CNET.
On Friday, CNET rounded up a number of Vine videos that showcase the innovative mobile marketing potential of this platform.
Brands such as Lowe’s, Urban Outfitters, Taco Bell, and Bacardi, with the help of their digital agencies, have embraced the platform to test unconventional campaigns on social audiences who seem to appreciate their business-as-unusual approach. What follows is a panoply of creative Vine brand campaigns. If advertisements as looping, GIF-like videos scare you, I suggest you turn away now.
To review the stand-out examples cited, click here.