Ahead of the weekend, Registria announced the commercial release of Photoregister for Facebook Messenger.
The release, we’re told told, provides consumers another interactive way to register their products.
Adding Facebook Messenger to Photoregister’s existing options to text a photo gives consumers more choices in how they want to interact with the brands that make the products they buy.
Companies offering Photoregister consistently identify three to five times more of their buyers and generate an additional $15 to $50 in revenue per product registration, the company tell us, adding that more than 40 global brands are adopting Photoregister, including Cuisinart, Electrolux, and NordicTrack.
In 2017, Photoregister will be offered as a registration method on two-thirds of the major appliances sold in the U.S.
“We experienced immediate results offering Facebook Messenger to our customers as another way to use the Photoregister service to connect with us,” said Nick Palmer, Director at ICON Fitness, makers of NordicTrack and the largest manufacturer of fitness equipment in the world. “Photoregister for Facebook Messenger allows us to connect with our product owners around the world where messaging applications are more common than sending a text.”