House Could Repeat Senate Vote To Postpone Digital TV

UPDATE As I discussed in my blog earlier, there was a possibility that the U.S. Senate would vote to postpone the upcoming transition from analog to digital television broadcasting.

Well, one hour ago on Monday they did, unanimously. The U.S. House was expected to vote on the issue on Tuesday or Wednesday. The upshot? Delaying the launch by four months to June 12.

Although this news comes as a setback to many mobile marketers, the Senate vote is a big victory for critics who have been pushing for a delay amid growing concerns that too many Americans won’t be ready for the currently scheduled Feb. 17 changeover.

As you may recall, in 2005, Congress required broadcasters to switch from analog to digital signals, which are “more efficient, to free up valuable chunks of wireless spectrum to be used for commercial wireless services and interoperable emergency-response networks.”

For more information on how this sets back mobile marketers, see my prior post here and Adena’s post on mobile television here.