A UK hospice organization is exploring a rather unorthodox foray into mobile marketing to try to raise money for their efforts.
The campaign has been helped by a grant from Help the Hospices, the UK’s leading charity supporting hospice care, which was funded by the Towergate Charitable Foundation.
Serving a population of more than 600,000 across much of the UK, Phyllis Tuckwell Hospice has been offering specialist palliative care to adults facing the end of their lives and to those who love and care for them for the last 30 years.
News of this endeavor speaks to not only the growth of mobile marketing in the UK (a subject touched upon earlier) but also the expansion of its versatility into industries and businesses that never before considered such a marketing endeavor.
Phyllis Tuckwell Hospice has launched a campaign that allows people to download a video to their handsets which will encourage them to donate money.
Elle Georgiou, communications manager at the charity, commented: “We’re looking for new and innovative ways to raise the funds we need. Harnessing the immediacy of mobile phone technology could help the hospice to engage more effectively with the local communication.”