On Tuesday, HookLogic, a formidable player in performance marketing for brands, announced that it is expected to surpass $100 million in sales in 2015.
And native ads are a big reason why, the company tells MMW in a provided announcement.
HookLogic’s mobile native ads demonstrated dramatic growth over the past year, with smartphones delivering more than double the click through rates of desktop.
If you’re not familiar, HookLogic partners with ecommerce sites to provide closed-loop advertising to hotels and consumer product brands while generating profitable revenue for site owners.
“Many of the world’s brands depend largely on retailers to sell their products and services, leaving them few opportunities for closed-loop performance marketing,” said HookLogic CEO Jonathan Opdyke. “We succeeded in creating a network model, patterned off of search engine marketing, where brands see a true return-on-investment and take an always-on approach to marketing. Our native product listing ad format has also enabled a seamless transition from desktop to mobile, with upwards of 40 percent of our ad inventory expected to be mobile this year.”
As of this writing, HookLogic’s platform spans some 160 of the world’s largest ecommerce sites in 69 countries, with access to more than $90 billion in ecommerce sales for brand sales attribution.