HookLogic, a company celebrated for building an ad exchange for product brands to buy sponsored listings on retail ecommerce sites, has just announced its “wider ambitions” with the launch of HookLogic Drive to Retail.
We’re told that the new HookLogic Drive to Retail program promises to vastly expand the HookLogic Exchange by now enabling brands to buy media across the internet, no longer confined to media on retail sites.
The company also unveiled two revolutionary technologies that make the program possible, HookLogic Fusion and HookLogic 360.
HookLogic Drive to Retail delivers true performance marketing for brands and new high intent traffic for multi-brand retailers. The program leverages first-party data of many of the world’s largest retailers to target in-market shoppers and measure closed loop results.
“Our announcement today represents the culmination of a five-year vision to build the ultimate performance marketing platform for brands and retailers,” said Jonathan Opdyke, Co-Founder and CEO of HookLogic. “We’ve worked hard to create a model that aligns interests of both parties, enabling greater transparency and a more perfect market for digital media.”
To learn more about what HookLogic is up to, check out the company here.