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Mobile Advertising
Mobile Marketers Beware… The Feds are Coming.

The Federal Trade Commission has announced its intention to “carefully monitor” the booming business of mobile marketing in an attempt to eradicate or at least reduce misleading or inequitable content offers. The FTC has issued a warning to mobile content providers that they must “fully disclose costs incurred when consumers download or click on mobile...
By Michael

May 13, 2008
0 2948 2

DC Welcomes Big Wigs of Mobile Marketing

Gathered in Washington D.C. today are stakeholders from across the mobile marketing industry. Wednesday kicks off the first of two back-to-back days of town-hall style...
By Michael

May 14, 2008

3G
What’s The Difference Between Tier 1, 2 and 3 Carriers, And Who Are They In The US?

Delving into the technical aspects of wireless carriers and how they operate, one interesting concept relates to how the carriers access and distribute its network backbone- meaning mobile voice and data services. You’ve likely heard the terms “tier-1″ or tier-2” carriers, but what does it mean and how do the major US carriers stack up? … Read More
By Justin

February 3, 2010
315 47525 5
Mobile Advertising
How To Stop Unwanted Text Messages

The following is the weekly guest series by Derek Johnson, Founder & CEO of text message marketing software Tatango. I feel like all of my efforts to curb text message spam within the text message marketing industry aren’t making any progress. I’ve done a post about how text message spam will be the death of text message … Read More
By Derek Johnson

July 20, 2011
219 66740 18

Best Practices
How To Get Mobile Numbers For Bulk SMS Marketing

The following is a guest post from Gary Bury, Managing Director at Mediaburst Limited — A UK based mobile marketing provider. The problem exists for many. You fancy getting into SMS marketing but you haven’t got any mobile numbers, you’ve got nobody to send a message to. So where do you start. Ultimately you want a list … Read More
By Justin

May 19, 2011
208 33900 5

Mobile Marketing
Is the Hoopla Over Social Media Marketing the Biggest Myth Ever?

“Social media are not the powerful and persuasive marketing force many companies hoped they would be.” That’s a bold statement, but it comes from premier research company Gallup, which recently surveyed more than 18,000 consumers about the influence of social media on their buying decisions. According to Gallup, “Sixty-two percent said they had no influence … Read More
By J. Barton

February 8, 2016
68 6877 0

Agencies
Turn Your Cell Phone Into A Mobile Bluetooth Hotspot

We’ve covered bluetooth proximity marketing before, that usually consist of a small module or something based on a PC or laptop, but I found a new app today that turns your cell phone into your very own mobile proximity marketing system. ProxiBlaster offers several proximity... Read More
By Justin

May 1, 2008
58 5301 3

Marketing Strategy
What Brands Can Learn From Target’s Approach to Hispanic Marketing

The following is a guest contributed post from Parker Morse, CEO and Founder of H Code Media. Two years ago, Target launched a campaign they called #SinTraducción (“Without Translation”). The premise of the Spanish-only campaign was to use words that had no ready English equivalent... Read More
By Michael

December 21, 2017
43 8113 0

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We’ve covered bluetooth proximity marketing before, that usually consist of a small module or something based on a PC or laptop, but I found a new app today that turns your cell phone into your very own mobile proximity marketing system. ProxiBlaster offers several proximity... Read More

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