Home improvement retail giant Home Depot is going mobile.
This week, Home Depot launched a new QR code campaign across the company’s 2,200 US-based stores.
Scanbuy, a respected leader in mobile barcode solutions, is behind the Home Depot initiative, which is being called an extensive “national communications strategy” utilizing mobile barcodes enabled by the ScanLife system.
The effort, says Home Depot, “incorporates 2D barcodes (QR codes) to give customers more immediate access to relevant information such as product rating and reviews, How-To guides and videos on specific products.”
Customers will have no shortage of access opportunities to the codes, which will be placed in direct mail pieces linking to product information and video demos. Unique codes will also be found on store shelves, signage and other traditional marketing material.
Codes outside the store will also enable mobile users to make purchases online through their mobile device, converting any media into a virtual “buy button.”
“The Home Depot’s decision to bring this service to their millions of customers unquestionably shows how this technology can be extremely powerful for both the consumer and the retailer,” said Mike Wehrs, CEO and President of Scanbuy.