Home Depot Teams with Scanbuy for National QR Code Push

Home improvement retail giant Home Depot is going mobile. This week, Home Depot launched a new QR code campaign across the company’s 2,200 US-based stores. Scanbuy, a respected leader in mobile barcode solutions, is behind the Home Depot initiative, which is being called an extensive “national communications strategy” utilizing mobile barcodes enabled by the ScanLife …   Read More

984 3
984 3

Home improvement retail giant Home Depot is going mobile.

This week, Home Depot launched a new QR code campaign across the company’s 2,200 US-based stores.

Scanbuy, a respected leader in mobile barcode solutions, is behind the Home Depot initiative, which is being called an extensive “national communications strategy” utilizing mobile barcodes enabled by the ScanLife system.

The effort, says Home Depot, “incorporates 2D barcodes (QR codes) to give customers more immediate access to relevant information such as product rating and reviews, How-To guides and videos on specific products.”

Customers will have no shortage of access opportunities to the codes, which will be placed in direct mail pieces linking to product information and video demos. Unique codes will also be found on store shelves, signage and other traditional marketing material.

Codes outside the store will also enable mobile users to make purchases online through their mobile device, converting any media into a virtual “buy button.”

“The Home Depot’s decision to bring this service to their millions of customers unquestionably shows how this technology can be extremely powerful for both the consumer and the retailer,” said Mike Wehrs, CEO and President of Scanbuy.

In this article

3 comments

  1. @mcloughlinpromo

    I wonder if ScanBuy is as good as advertised.

    Has anyone tried this yet?

  2. Bonn

    This is awesome. We are a mobile web page builder platform company who specializes in doing things for events very similar to what Home Depots doing — this is going to be the way people interact with the places they are in very soon.

    And we have a platform to get it done – very exciting — looks like we have some pretty stiff competition. haha

    Bonn http://gomobileinnovatoins.com

    1. Anonymous

      You spelt your own company's name wrong Bonn..You might want to fix that when you post.

Comments are closed.