With the Hispanic community embracing mobile technologies at a rapidly escalating rate, Portada – a recognized authority on Latin Marketing and Media – is organizing the Hispanic Mobile Marketing Forum in New York City’s Scholastic Auditorium.
The forum will take place on September 19th, 2012.
“Brand new research on the Hispanic Mobile user’s preferred Ad Formats and preferred Language for Ad Delivery will be presented,” Portada said in its announcement today. “The main objective of Portada’s Mobile Marketing Forum is to provide a clear understanding to marketers, agencies and media executives of the opportunities that exist in Hispanic mobile marketing.”
Through workshops, presentations and best practices studies attendees will get a clear picture of how best to connect with Hispanics via mobile marketing and advertising.
“Portada’s annual conference is a must attend conference to stay on top of the latest digital and content trends in Hispanic Marketing,” said Rudy Rodriguez, Director of Multicultural Marketing at General Mills. “The Portada team is consistently looking for top speakers with relevant case studies to help show CPG marketers how to win in this competitive landscape.”