Several months ago, I blogged about the ability of mobile marketing to reach across demographic and ethnic boundaries to unite people behind ideas, products, and even causes. Ever since, I’ve keep my eyes peels for signs of more companies reaching out to new and growing sectors of the market who might not represent the same old boring and utterly typical face on a diet soda ad.
Once again, HipCricket, a full service and high-tech mobile marketing agency, has signed an agreement to bring Spanish Broadcasting System Inc. to the company’s “first-ever comprehensive Hispanic Mobile Marketing Network.”
The optimism of the PR reps for HipCricket practically jumped off the page of their press release. As one of the first major mobile marketing agencies to acquire a Hispanic media and entertainment company, HipCricket apparently has very high hopes about its newfound potential – the potential that comes from reaching seven million new listeners in the markets across the United States, including Los Angeles, Chicago, New York, and Miami.
According to HipCricket’s chief executive Ivan Braiker, “This deal with SBS is a significant milestone in the growth of our network, and represents a strong endorsement by a major Hispanic media player of the power of mobile marketing for Hispanic audiences.”
For more information, check out www.hipcricket.com