Hipcricket, Scanbuy to Roll Out Barcode Campaigns

It’s being called a match made in mobile barcode heaven.

Hipcricket and Scanbuy are teaming up for a new venture to offer companies and other mobile-savvy brands the opportunity and resources to launch barcode-enabled campaigns.

As a result, clients have enhanced capabilities to “provide information, pictures of a product, or other rich media delivered when a barcode is scanned.”

The process capitalizes on the incredible fact that better than 90% of all phones today come with a camera, making virtually any mobile device a personal barcode scanner.

“Barcode scanning is a growing element of mobile marketing,” says Eric Harber, president and COO at Hipcricket, “and we’re pleased to be partnering with Scanbuy to enhance our barcode capabilities and to offer our customers a robust solution which integrates seamlessly into Hipcricket’s platform to optimize customer interactions.”

Hipcricket also took the opportunity of the new partnership announcement to reveal that the company has now “surpassed an industry-leading 75,000 campaigns for brands,” including the likes of Arby’s, Macy’s, Nestle, KFC, HBO, Staples, Hershey’s, Alaska Airlines and Clear Channel.