HipCricket Brings Mobile Marketing to Hispanic Audiences

The first ever “comprehensive Hispanic mobile marketing network” has been introduced by HipCricket, a mobile marketing software and services company that specializes in producing interactive mobile marketing campaigns that generate new revenue for radio, television, brand and agency clients.

According to a statement released by the company, this network is “composed of a family of Hispanic media properties that can be leveraged by brand marketers to deliver highly targeted and interactive mobile marketing programs directly to the handsets of opted-in, engaged mobile users who are part of the $860 billion Hispanic consumer market.”

Without question, HipCricket is helping introduce into the market a need for advertisers to be sensitive to and aware of the large and growing Hispanic population, particularly in the United States. An ever-growing and increasingly powerful consumer base, Hispanic mobile phone users will likely find this network the start of something big.

HipCricket, which has been acknowledged by CTIAÂ for its groundbreaking innovation and ability to facilitate “consumer engagement,” also announced in their official press release that major Hispanic media companies Bustos Media, Lotus Communications and Davidson Media Group are among the first powerhouse companies to join the network. Collectively, these companies represent nearly sixty radio and television stations, approximately one million listeners/viewers, and more than twenty prominent markets that extend into nearly half of the top 15 Hispanic markets.

“Joining HipCricket’s Hispanic Mobile Marketing Network was an easy decision because of the company’s proven track record—they have executed more than 17,000 mobile campaigns that have delivered dramatic, measurable improvements in revenue generation, listener engagement, audience growth and advertiser ROI,” said Amador Bustos, president and chief executive officer, Bustos Media, a Spanish-language broadcasting company that owns and operates radio and TV stations in high-growth markets throughout the United States.

“Mobile marketing solutions from HipCricket will help us to connect with our audience in ways we never thought possible,” said Peter Davidson, president/founder of Davidson Media Group. “The company offers a flexible, easy to use platform for delivering customized messages to Hispanic audiences. This capability will allow us to successfully increase our loyal following while maximizing the promotion of our shows, talent and events. By becoming an inaugural member of their Hispanic Mobile Marketing Network, we expect to see even more added value for us and our advertisers.”