Hipcricket is heralding the arrival of HIP 7.0, which the well-known mobile advertising company is calling a major advancement in its cloud-based mobile marketing and advertising platform.
With a pronounced emphasis on social media, HIP 7.0 enables Hipcricket customers to extend their mobile marketing and advertising reach to Facebook.
The new software-as-a-service (SaaS) platform has already landed no shortage of prominent clients, including national retailers and Clear Channel’s KIIS 102.7 FM, one of the largest radio stations in the US.
Beyond its advanced social-media connectivity, Hipcricket announced, HIP 7.0 also provides a series of enterprise-oriented improvements, including enhanced business rules, more robust multi-channel analytics and reporting and additional features resulting from third-party and partner integrations.
“With 80,000 campaigns completed and a tenfold growth in our Advertising Network announced last year, Hipcricket has experienced incredible growth, even just in the last six months,” says Eric Harber, President and COO of Hipcricket.
“Our rapid product development and recent partnerships yielded a new version of HIP 7.0. We believe our clients will recognize the significant value of the new platform right away; particularly with the all-important social media integration enabled by SocialConnect.”
For more information, be sure to check out Hipcricket.
